Questions,
answered straight.
37 answers on pricing, timelines, ownership, and how the AI behaves, in one place. If yours is not here, ask us.
Where to begin
What does the free Growth Audit include?+
We review your website, Google Business Profile, reviews, and lead response, then send you a short written report with the three changes most likely to bring in customers, whether or not you hire us. There is no obligation to move forward.
Do I have to buy the whole Digital Growth System at once?+
No. Most clients start with the stage that is leaking the most customers, usually lead response or the website, and add stages as results come in. Every component is priced individually on the packages page.
What do you need from me to start?+
A conversation. We gather your goals, existing branding, and any content you have. If you do not have copy or photos, we help with that too. For marketing work we also need access to your website and Google Business Profile.
What if I already have a website?+
We audit it, keep what works, and rebuild the rest. Many clients come to us because their site gets traffic but produces few inquiries.
Who does the work?+
Finish Work Studio, based in Cocoa, FL. The same small team designs the site, sets up the automations, and reads your monthly report with you. No handoffs to offshore account teams.
Do you serve my city on the Space Coast?+
Yes. We work with small businesses across Brevard County, including Melbourne, Palm Bay, Titusville, Rockledge, Satellite Beach, Merritt Island, and Cocoa. Most work happens remotely, so location is never a barrier. See service areas.
What it costs and what you keep
How much does a website cost?+
Most small-business websites we build run $1,498 to $2,498 one-time during our Launch Special through December 31, 2026 (normally $1,998 to $3,998). A single landing page starts at $498. Optional care plans start at $148/month. Every price is listed on the packages page.
How much does AI automation cost?+
Done-for-you automations start at $98 setup plus a monthly fee: missed-call text-back is $98 setup + $98/mo, AI web chat is $448 + $148/mo, and a Voice AI receptionist is $698 + $298/mo. The Lead Engine Bundle (web chat, missed-call text-back, and review automation) is $718 setup + $378/mo. SMS and call minutes carry a small carrier cost, billed at cost.
What is the difference between setup, monthly, and usage fees?+
Setup is the one-time build, scripting, connection to your calendar and CRM, and testing. The monthly fee covers hosting the automation, monitoring it, and tuning it. Usage is the carrier cost of texts and voice minutes, passed through at cost. Advertising spend, if any, is always separate and yours.
What is the difference between the three Growth packages?+
Growth Foundation is a Growth website plus a care plan. Growth Engine adds the Lead Engine Bundle with monthly management. Growth Partner is a fully managed system built on the Premium care plan plus a Voice AI receptionist and nurture automation, quoted per business. Each is assembled from published component prices; see Growth packages.
Are there any hidden fees?+
No. Every package is a clear price and care plans are flat monthly rates. We quote everything up front before you commit.
Do I have to get a Care Plan?+
Never. It is optional. Many clients keep it because we handle hosting, security, and edits, but you are free to host and maintain the site yourself.
Do I own my website, app, and brand files?+
Yes. Once your project is paid in full, the design, pages, content, source files, code, and logo files are yours to keep, host anywhere, and hand to any developer. Care plans are a convenience, never a lock-in. Details on the ownership page.
Can you promise rankings or a number of leads?+
No, and you should be cautious of anyone who does. We can improve your visibility, increase your eligibility for search and AI answers, respond to every lead in seconds, and report exactly what happened each month. Results depend on your market, your offer, and your reviews.
How the automation behaves
Do I need any tech experience?+
None. We build, connect, and test everything. You approve the scripts, pick your hours, and read the summaries. If you can send a text, you can run this.
What happens when the AI cannot answer a question?+
It hands the conversation to a person. Anything outside the approved script, an upset customer, or a direct request for a human is routed to you or your staff right away, with the full transcript attached.
Will customers know they are talking to an AI?+
Yes. We disclose it in the greeting and in recording notices. Most people care about a fast, accurate answer more than who gave it.
Which tools do you connect?+
Google Business Profile, Google and Outlook calendars, the CRM you already use or one we set up, your website forms, your phone line, email, and SMS. We build and manage the platform for you.
How long does automation setup take?+
Most single automations go live in one to two weeks, including the test period. The Lead Engine Bundle usually takes two to three weeks. A Voice AI receptionist takes longest because we tune it against real calls before it answers a customer.
How fast should a business reply to a new lead?+
As fast as possible. Leads are far more likely to convert when they get a reply within minutes rather than hours, which is the problem missed-call text-back and AI chat are built to solve.
How do I get more Google reviews?+
Ask at the moment a job is completed, send the direct review link, and respond to every review you already have. Our review automation does the asking and monitoring for you; see Reputation & Reviews.
Building the site
How long does a website take to build?+
Most Launch sites go live in three to four weeks, and Growth builds in six to eight, depending on how quickly we get your content and feedback. A single landing page can go live faster. You get a clear timeline before we start.
How many pages does a small business website need?+
Most do well with three to five well-built pages: home, services, about, contact, plus a dedicated page for anything that drives bookings directly. More pages only help if each one targets a real question a customer has.
Does my website need to work well on phones?+
Yes. Most local searches happen on a phone, and Google evaluates your mobile experience when deciding how to rank you. A site that is hard to use on a phone loses customers and visibility at the same time.
Will my site show up on Google and in AI search?+
Every build includes a local SEO foundation and content structured so search engines and AI assistants can read it. Google Business Profile setup is included with the Growth package. Ranking itself depends on competition, reviews, and ongoing marketing.
Why is my website not showing up when I search my own business name?+
Usually one of three things: the site is not indexed yet, a technical issue is blocking search engines, or a similarly named business is outranking you. A quick technical audit identifies which.
What makes a website convert visitors into customers?+
Speed, clarity, and an easy path to contact matter more than visual polish. Load in about a second, say what you do and where in the first screen, prove it with real reviews, and give one obvious next step.
Getting found and looking the part
How do I get my business to show up on Google Maps?+
An optimized Google Business Profile, consistent local listings, real reviews, and location-relevant content on your site. We set that up and manage it so your business climbs into the local map pack and stays there.
How do I make my business eligible to appear in AI answers?+
AI answer engines cite businesses whose sites clearly state who they are, what they do, and where, in a structure the models can read. We structure your content for Answer Engine and Generative Engine Optimization (AEO and GEO). This improves eligibility; no one can guarantee a citation.
How long does SEO take to show results?+
Local SEO and Google Business Profile work usually shows movement in 60 to 90 days, with stronger compounding results at 6 to 12 months. We send a monthly report so you can see progress.
What is the difference between branding and marketing?+
Branding is who you are: identity, visual look, and message. Marketing is how you get that identity in front of the right people. Both are offered under Digital Marketing & Branding; branding prices are on the Brand & Identity page.
How much does a logo or brand identity cost?+
Logo Basic Design is $598 one-time. Branding Basic (palette, typography, and usage guidelines) is $898. Logo + Branding together is $1,398. Everything is yours to own once paid.
Do I need a rebrand before a new website?+
Not always. If your logo is legible on a phone and your colors work on screen, we build the site around them. If the mark is dated or only exists as a low-resolution JPEG, a refresh first saves rework later.
When you need software
How do I know if I need an app or just a better website?+
If customers mainly need information, to book, or to contact you, a well-built website covers it. An app makes sense when you need accounts, ongoing interaction, or functionality a website cannot handle well.
What is included in an MVP app build?+
A lean, working first version plus a starter kit: a basic requirements document, technical spec, README with setup docs, a keep-building guide, and a launch checklist. Any developer can pick it up later.
How is a custom app priced, and how long does it take?+
Every app is quoted to the job based on features, integrations, and whether AI functionality is involved. Most MVP builds run four to eight weeks. You know the price and timeline before work begins.
Do I own the code?+
Yes. Once paid in full, the code and documentation are yours to keep, modify, or hand to another developer.
Ask, or let us
audit it for you.
The free Growth Audit answers the question most owners actually have: what should I fix first?